Storebrand P&C Insurance

Storebrand was focusing on P&C Insurance and wanted the internet to be their most important sales channel for this. They therefore needed a simple and effective website that would sell the products itself.

Durance

June to December 2006

Goals

Be the best insurance website and achieve an extremely high conversion rate (site visitors to customers)

Results

• Innovative interaction

• Extremely high conversion rate

• Explosive sales growth

• Almost no customer services enquiries

• Extremely positive feedback from users

Deliverances

• Personas

• Clickable prototype created in Visio

• Several usability tests

• .IXD produced graphic design and HTML/JavaScripting

• Objectware programmed solution

• Project Manager - Anneke Osborg